Jay-Z and Beyouncè, got to fame and fortune through creative investment thinking.
Many at times people imagine creative thinking or imagination is only for artists?
We all felt creativity was considered a waste of time? Any idea is good enough to stream in money, happiness and loads of fun in reward? Even though that mentality still exists today, in education, creativity is one of the most valuable skills in today’s complex world. Those who are progressively walking along use creative thinking and imaginations.
Businesses are consistently looking for creative employees, so as to attaing higher magins, does improved profitability.
Artists all over the world step up their creative game, in today's hugely competitive entertainment and technology driven society.
Modern time entrepreneurs are basically artists in creative wolves clothing. Adapting artistic creative models into their management strategic evolutions.
Creative thinking is a well respected skill these days, with enough practice, everyone can think more creatively. If youre an artist or musician, imagine standing on the stage, and the audiene repeating your song or usual stanza even before you grab the microphone! Ahaaaaaa.
Yet you walk into some pros, who says my fans or followers feel “I’m not a creative person.” That’s an exageration and you know it. Dont you fell fulfilled each time you recreate or improve on some of your style or brand landings?
In recent times, our perception of a creative person is just wrong. Let me ask you reading this script. "What do you associate with the word creativity?"
Im sure you will consider a hair stylist, fashion designer, a painter, a musician, or artist?
According to Phillip Kotler in his book
"creative marketing "- Creativity is nothing more than doing old things in a different way. Pure and simple right?
However, if during a specific TIME you solve a peculiar problem in a different way, you’re creative, and that’s pretty cool. It does not mean Channels TV is doing anything different from chunning out repetitive information on the terrestial air waves. She remained the best TV station (12th time) in Nigeria. Simply by re-creating, re-inventing, and improving the brand perception of herself positioning in the broadcaster's space.
It’s simply not just hard work, but doing those processes smartly. How often do you challenge yourself to come up with novel ways of doing things? It’s not so much about being different. It’s about the challenge to create new connections in your mind.
That’s one of the most satisfying things on earth, you get to set a new level of reward system in your mind. If for example you produce an album of movie, within 3months of the soap, you became a hit on the chat. Your next aim, will be to improve on the standard set. Since you stand a remakable stance for extra million dutch or bentley limousin..ahaaaa!!
Becoming a creative professional does not and should not cost an arm and a leg, neither should you need to travel the nation to improve your creativity. You only need to do a few things right, and with steadfast discipline.
1. Set limitations
The biggest mistake a lot of us make with creative thinking is to seek out error. Like many others before us, understand its simplicity that drives creativity and it thrives on freedom.
In most circumstance, constraints, and limitations forces us to think creatively. So next time you’re blaming your manager or client for thinking too small, you should thank them.
Work withing your limited resources, try and remain dynamic. If your show real budget come out N30,000.00. Find a way to reach the target with N15,000.00. Work outside the box, to achive within the box ultimate. When your resources and time are limited, be flexibly forced to find novel solutions.
2. Get very bored
The first phase of laying the foundation of a creative process is often, the most herculean.
When you find it difficult to set the first step, write the first sentence or draw the first line, you might get extremely bored with so many obstacles, writers block, flimsy space fear etc. Just get up and do something else, fix yourself a cup of tea, juice, or jigger of J.D. Doesn’t matter what it is. Just chill away from it all.
Once youre refreshed and your imagination is runing wild. Moments like that, you realize how great it is to create new things, connect the dots, and come up with new novel ideas.
3. Do something you can’t
Dont you ever say never, remember its not over till the last drop is empty. Keep in your mind, the guy or folk who had the world record laid, was another human like you not a spirit.
A young fella just finished university, and had spent months looking for job endlessly with no success.
Walked into an autosales car lot. Luckily the manager was desperate at the time for a new good sale marketing person.
When he approached him the only question the manager asked " can you drive a car?" The young fella said "Yes"
"Then you must know how to sell one! The manager"! said.
Come in on monday as start. Goodluck boy. Hey! This young boy not recognising a spoke from a gear stick, worked his ass out learning to maneuver a car all weekend.
When he arrived at work the next week, that manager had been transfered to a new bigger car lot in Lekki. The young man gradually settle into his new job without pressure. He later worked his way to become the lot's manager.
Just say yes, confidently, then figure out how you can do it better later.
4. Chuff your ideas before a critical person.
More often than not, African' has a very strong tradition of knocking off a new idea, with a gentle nudge of the head "it can't work" chuffling it off pesimitically.
When people critic your ideas, Be positive it’s for a reason. Nothing is perfect. And everything can be done better. It help you see avenue linkage to your one single ideation.
You need someone to point you in the right direction. Also, you need someone to help you do it in the right way. You don’t want to ask someone who doesn’t wish you well for their opinion. Because they get satisfaction from shooting down your bright ideas and team.
Find someone who cares. If you can’t, get a coach or mentor who can serve as your soundboard? Talk to the Unmasked team. It’s worth it to have a second guess for your ideas and not say, “this is the best thing ever!” We are just a cellphone button away.
- Find new ways of re-inventing an old style.
-Do things differently.
-Do it all the time.
-Rebrand your persona.
-Develop a unique brand for yourself, before you know it, you’re a creative person.
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